SEO Foundations for Local Businesses: Part 2 - How Google Ranks Local Businesses

To improve your visibility in local searches, it is important to grasp the three main factors that Google's algorithm considers when ranking local businesses: relevance, distance, and prominence. By understanding these components, you can optimize your business accordingly.

Significance: Google assesses the alignment of your business with the user's search query. Enhancing significance involves ensuring that your website and Google Business Profile accurately outline your offerings and incorporate pertinent keywords.

Proximity: Google takes into account the proximity of your business to the user's location or the location they specify in their search. While you cannot alter your physical location, you can focus on optimizing your service area and content to target neighboring communities or cities.

Visibility: Google assesses the level of recognition of your business. Elements such as online feedback, links from local websites, and your engagement on social media collectively influence your visibility rating. Businesses with strong visibility are viewed as reliable and trustworthy, which enhances their chances of achieving a higher ranking.

Businesses can improve their local SEO strategies by grasping and concentrating on these factors that influence how Google evaluates them. Klor Marketing excels at increasing your relevance, enhancing your prominence, and guaranteeing your business's visibility in local search results. Contact us today to start work on improving your Google ranking.