How to Tell When Your Website Needs an SEO Overhaul

SEO is crucial in the current digital environment for increasing website traffic and generating leads. However, there are instances when properly optimized websites experience a decline in performance. Here are some main signs indicating that a comprehensive SEO revamp may be necessary.

1. Decrease in Organic Traffic

Seeing a continuous decrease in organic traffic is a cause for concern. Decreases in traffic may result from Google algorithm changes or obsolete SEO techniques on your site. Keeping a close eye on your website's traffic patterns using tools such as Google Analytics can assist you in identifying these problems at an early stage.

2. Low Ranking of Keywords

If your primary keywords are decreasing in rank or if you are finding it challenging to show up on the initial search results page, it may indicate that your SEO approach needs updating. Keeping up with keyword research and adapting to present search trends are essential for preserving your rankings.

3. Content that is not up to date

For SEO to be effective, it is crucial to have up-to-date and relevant content on your website. Outdated or irrelevant information can cause search engines to disregard your site in favor of more current sources. Therefore, it is recommended to perform a content audit and either update, repurpose, or delete pages that are no longer relevant.

4. Elevated Bounce Rates

If your website has a high bounce rate, it may suggest that visitors are not discovering what they seek or that your site lacks the appeal to retain them. Enhancing UX and content, in addition to SEO optimization, can contribute to prolonging visitors' stay on your site.

5. Page Speed is Slow

Page speed plays a crucial role in search engine rankings, as a sluggish website can discourage visitors and affect its ranking. Conducting a speed test, such as Google’s PageSpeed Insights, can help pinpoint areas for enhancing loading times.

Identifying these signals could lead to a complete SEO makeover that can enhance your website’s performance, enabling you to reconnect with visitors, improve your ranking, and ultimately generate more leads. Contact us today for an SEO audit of your website.